Horecava is the largest meeting place in the Benelux, attracting over 60,000 decision-makers each year from the foodservice and hospitality industry. At Horecava 2025, we introduce Mediterrané, a pavilion dedicated to promoting Mediterranean food and beverages. In Hall 13, you as an (international) exhibitor, will have a unique opportunity to offer your product(s) or concept(s) to a booming market within the foodservice and hospitality sector.
The Mediterrané Hall
Why Mediterrané
As our colleague Nello Paloni is explaining in the video aside, the Mediterranean cuisine has been incredibly popular within the Dutch hospitality industry for years. One in ten restaurants in the Netherlands is Italian, and nearly half of all the hospitality businesses come from countries such as Spain, Greece, and France. Additionally, the Lebanese and Turkish cuisines are increasingly on the rise. In 2023, the Mediterranean food sector grew by an impressive 13.2% compared to 2022, with an 8% increase in the first quarter alone. This makes Mediterrané an essential part of Horecava 2025.
Who is Mediterrané for?
Mediterrané is for exhibitors who want to take the Mediterranean cuisine in the Netherlands to new heights and leave a lasting mark on the vibrant Dutch hospitality industry. At the pavilion it’s all about an exceptional selection of products, where authenticity, high quality, and distinctiveness are key. Whether you offer olive oil, wines, cheeses, or other authentic Mediterranean products, this is the perfect place to grow your brand and network with top industry players.
Benefits of participating
By joining Mediterrané at Horecava 2025, you’ll introduce your business to a wide and diverse audience. Some of the key benefits include:
- Diversity of visitors: Horecava attracts over 60,000 professionals from the hospitality industry, including retailers, buyers, and decision-makers. This is a fantastic opportunity to present your products to a wide range of potential customers from various sectors of the industry.
- Networking opportunities: engage with leaders from the Dutch foodservice industry. Be part of the exhibitor community and seize the chance for new connections, networking, lead generation, and partnerships.
- Prime location: the Mediterrané pavilion is located in Hall 13, a central and prominent spot on the exhibition floor. This ensures maximum visibility and high visitor traffic.
More information
For more information about Mediterrané, booth options, and Horecava's online and offline facts & figures, refer to the brochure. Or contact our sales colleague Nello Paloni.
➡️ Download brochure in English
➡️ Download brochure in Italian
